I'm the fractional marketing leader early-stage healthcare, diagnostics, and digital-health companies hire to turn hard science into commercial momentum — owning brand, story, and demand, and building the engine that scales.
A decade of landing where the science is complicated, the buyer is regulated, and the team is small. Client names are kept confidential — the work speaks for itself.
Not a single discipline — the whole surface area of a marketing department, owned end-to-end and adapted to whatever your lean team needs most.
Category narrative, positioning house, and the messaging architecture that makes hard science legible to commercial buyers.
Brand-vs-product frameworks, identity direction, and the system to scale a credible market voice.
Full rebuilds, information architecture, and a repeatable content & thought-leadership cadence.
Earned media and partnership announcements that turn ecosystem moves into market trust.
Campaigns, pitch scripts, case studies, and the collateral that translates product into buyer value.
Lightweight MLR / regulatory workflows that let regulated marketing actually ship — fast.
Corporate narrative and investor-facing materials, co-written with founders and the C-suite.
Tradeshow strategy, booth design, and the calendar that keeps a lean team visible.
For more than 13 years I've led marketing inside small, fast-moving healthcare teams — diagnostics, digital and AI health, neurology, medical device, precision medicine. The pattern repeats: I land when the science is complicated, the buyer is regulated, and the company needs a credible voice without a full department.
I build the narrative, the system, and the assets — then I run them. Strategy through execution: brand, web, content, PR, demand, events, and enablement. I stand up the marketing engine, ship the work, and build the blueprint for the team you hire next — senior marketing leadership now, with a clear path to scale.
Venture-stage companies where the work is real and the team is lean — and where adaptability matters as much as expertise.
Step in as your fractional head of marketing and lay the foundation for scalable growth — strategy, systems, and the first assets.
Partner with a small team or a single marketer to sharpen strategy, unblock execution, and multiply impact.
Diagnostics, digital & AI health, neuro, medical device, precision medicine — where the buyer is clinical and the message must be compliant.
Tell me a little about where your company is and what you're trying to move. I'll get back to you within a couple of business days.
jenna@jhmarketingco.com