Strategic Marketing Solutions for MedTech Companies
Fractional marketing leadership to build brands, define messaging, and drive growth.
about
With 10+ years in B2B healthcare marketing, I help medtech companies go from pre-launch to commercialization, combining strategic vision with hands-on execution to craft impactful brand stories and launch successful products.
services
From strategic direction and brand positioning to content development, I offer tailored solutions, and technical content creation that resonates with healthcare professionals.
Expertise
I specialize in marketing for digital health, diagnostics, and medtech companies, with expertise in FDA-compliant communication and technical writing for regulated industries. I excel at transforming complex scientific concepts into clear, concise messaging that resonates.
about
With over 10 years of dedicated experience in B2B healthcare marketing, I've guided digital health, diagnostic, and medical technology companies from pre-launch through commercialization. My journey has been shaped by leading marketing initiatives in small, dynamic teams where strategy meets execution daily.I've driven successful product launches, built marketing functions from the ground up, and developed go-to-market strategies that resonated with healthcare professionals, hospitals, and clinical laboratories. My experience spans the full spectrum of marketing – from crafting compelling brand stories and implementing marketing processes to managing regulatory compliance and driving lead generation.What sets me apart is my unique perspective as both a strategist and practitioner. I understand the challenges of small marketing teams because I've lived them. I know how to build and execute comprehensive marketing strategies while maintaining the agility to roll up my sleeves and deliver tactical solutions when needed.When I’m not helping healthcare companies grow, I’m out on the mountain trails with my family, logging miles and soaking in the fresh air.
services
I offer flexible support tailored to the unique needs of medtech companies. Whether you need an experienced marketer to take the lead in building and executing your marketing strategy, a mentor to guide and collaborate with a small team, or an extra hand to help execute, I’m here to help. For companies without a dedicated marketing function, I can step in to act as your fractional head of marketing, laying the foundation for scalable growth. If you already have a marketing professional in place, I provide support to help them refine strategies, overcome challenges, and maximize impact—offering the strategic insights and hands-on expertise needed to thrive in dynamic, fast-paced environments.Strategic Marketing Direction
- Marketing strategy development aligned with business objectives
- Go-to-market planning and execution
- Brand development and positioning
- Market research and competitive analysis
- KPI development and performance trackingContent Strategy & Development
- Technical content for healthcare professionals
- Whitepapers and case studies
- Product education materials
- Sales enablement tools
- Regulatory-compliant messagingDigital Marketing & Social Media
- B2B social media strategy and execution
- Content calendar development
- LinkedIn thought leadership
- Website content strategy
Expertise
Industry Expertise
With over a decade of experience spanning healthcare technology, medical devices, and consumer health, I bring comprehensive understanding of both B2B and B2C marketing landscapes. My expertise across digital health diagnostics, medical devices, and wellness products provides me with a unique perspective on effectively marketing complex healthcare solutions to diverse audiences.Strategic Leadership & Collaboration
I excel at orchestrating complex marketing initiatives by bringing together diverse teams and stakeholders. My experience includes partnering with C-suite executives, product teams, sales, regulatory affairs, and external partners to deliver cohesive marketing strategies that drive business growth. Through effective cross-functional leadership, I've consistently improved marketing processes, enhanced brand visibility, and ensured regulatory compliance across global organizations.Knowledge & Impact
My marketing expertise spans several key healthcare sectors:
- Digital health
- Diagnostics
- Medical devices and surgical equipment
- Consumer health and wellness products
- Healthcare technology platforms
- Direct-to-consumer healthcare products
- Direct-to-consumer consumer packaged goods productsThis diverse background enables me to develop comprehensive marketing strategies that resonate with both healthcare professionals and consumers.